Apart from our obvious strengths of super intelligence and multi tasking, we are primarily a Company of experienced marketers from both the traditional and online advertising industries. Our Company, SmartDames FZ LLC, is an e-advertising specialist, (check out www.smartdames.com and www.listownerlimbo.com) but our main fascination is with the internet as a whole and the endless possibilities it creates for changing the face of business. The Directors of SmartDames have collectively over 20+ years in the online industry and 40+ years in the education industry. A perfect combination!

Though we never ignore our core business, we are continually developing new ventures ‘for the pipeline’ and have become quite excited about this concept of gridvertising. Whilst we were keen to get into this new form of advertising we were certain that we did not want to just blindly copy the initial leaders so we set out to develop a concept that would allow us to be different to the majority of the existing sites.

Our initial research showed that most were focused on the B2C online community; they gave no assurances of how the sites would be promoted and most importantly, had a limited life span.

Whilst we agree that there is always a need for a variety of advertising options, we believe that sustainable projects start with a long term commitment to growth and success. So we put our individually dysfunctional but collectively brilliant minds together and came up with the 1StopESL model. This was definitely influenced by our years of experience in the education industry and recognition of the importance of satisfying the needs of both advertisers and end users.